Founded 2023 · Brooklyn, NY
SNAP started in a one-bedroom in Bushwick with a Costco-pack of cheap MagSafe wallets that all eventually fell off. We bought every brand on Amazon. Sixteen of them. After a week of pocket testing, twelve had peeled, slid, or just given up on the magnetic life entirely.
The problem wasn't the idea — a slim wallet that lives on your phone is one of the better EDC ideas of the decade. The problem was that nobody had bothered to do the engineering. Most companies were using N35-grade magnets (the cheap end) wrapped in PU "leather" that cracked in six weeks.
Carry less. But what you do carry should be made well. That's it. That's the whole philosophy.
We spent ten months talking to magnet engineers, leather tanners in Tuscany, and a former Apple accessory designer. We landed on N52 neodymium magnets (the strongest grade you can legally ship internationally), full-grain Italian leather from a tannery that's been operating since 1872, and saddle stitching done by hand on the first 500 units.
The leather softens. The magnets don't. Six months in, the wallet looks better than the day you got it.
12,400+ customers across the US, Canada, UK, and Australia. A 4.9-star average from over 3,800 verified reviews. Featured in a few tech newsletters we won't name-drop and worn daily by half the SNAP team — we eat our own dog food.
If you're new here, welcome. If you've been carrying one for a year, thanks for sticking with us — most of our growth has been word of mouth, and that's not lost on us.
— The SNAP team